Are you tired of experimenting with new brands of inner wear and still unable to spot the right one for yourself? Are you bored of the typical designs that have been in the market from your grandma’s era? Are you bored of going to the same stores every time? May be I can make your shopping experience a little better.
Recently I got an invitation to attend the launch of an intimate apparel outlet, British Lingerie Store at LuckyOne Mall. The interior of the outlet is cool and classy and the collection offers a wide range of colors and designs according to the occasion and customer specification. They have a moderately priced collection of bras, nightwear, camisoles and undies available in regular and plus sizes.
The brand offers unique cuts, patterns and colors. Moreover, they soon plan on launching active wear that is gym and sports inner wear. Isn’t that cool? Very few brands in Pakistan cater the fitness conscious segment, who on a no choice basis purchase from online stores, resulting in size issues, of course heavy on the pockets too.
BLS has recently opened it’s outlets in various parts of the country and plans on coming up with new strategies to cater the needs of women and their concerns when it comes to lingerie. They also intend to create awareness on hygiene and proper sizing of undergarments among Pakistani women. Our society is slowly becoming vocal with the modern era, creating awareness and understanding about health related issues among women is a social responsibility of this industry, BLS aspires to take the initiative.
So get your hands on some amazing frillies and underclothing. Feel good and positive about yourself.
Do share your experience after visiting the store.